Verortung
Who are you? Where are you going? Who needs to know this? Why does it matter?
In the world of brand and corporate identity, it is widely accepted that a clearly articulated identity — a defined character, a positioning in space — is the foundation for building relationships.
Angel Ramírez has translated this insight into systemic coaching and organizational development, crafting Verortung as a method.
Learning from Brands — Applied to Organizations
Verortung is not about crafting a brand identity in the traditional corporate-communication sense. That belongs to marketing and design. What we do, however, is draw from the same processes that shape brand identity — asking: Who are you? Where are you headed? Who should know about you? And why is this important? These questions are not just for products — they are equally essential for teams, leaders, and entire organizations.
A Systemic Approach Rooted in Self‑Image and Positioning
Every individual, team, or company both is and experiences itself. When there is alignment between how you see yourself and how others see you — what we call congruence — your environment responds in ways that feel coherent and affirming. Actions flow more smoothly, relationships click, and cooperation yields meaningful results.
But when this alignment is missing, friction arises. That’s where Systems Coaching and Organizational Development come in. By applying tools from brand positioning, Angel enriches the traditional development toolbox. This unique blend of identity and system work is precisely what sets his work apart — it helps leaders, teams, and organizations navigate change and strengthen their internal and external coherence.
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Angel is active in the following core areas.
Leran more about his on Team-Development, Leadership, Agility, Change-Management and his facilitation of Diversity.